Opus Clip: AI Generation B-Roll Video

Enhancing video optimization for content creators by designing the Video Performance Analytics Dashboard tailored for a generative AI video editing product.

Project Type

B2C Dashboard

AI Integrated

OVERVIEW

What is Opus Clip?

Impact

My Contribution

UX research

Prototyping

UI design

Design Iteration

Team

1 Product Manager

5 UX Designer

Tools

Figma

Adobe suits

Miro

Opus Clip is a company that focuses on AI content output, especially the production of short videos. Its AI-powered video repurposing tool transforms long videos into engaging, viral short clips. This tool is trendy among content creators, marketers, and agencies because it efficiently creates short videos suitable for platforms like YouTube Shorts, TikTok, Instagram, and LinkedIn.

We collaborated with cross-functional teams, achieved a 63.3% feature usage rate among 10,000 users by conducting initial internal MVP testing by leading the design of video performance analytics dashboard for generative AI video editing, enhanced video optimization for content creators.

RESEARCH

Competitor Analysis

User Journey Map

Video Production Pain Points

Information Architecture

How video creation experience be like after using Opus Clip's AI coaching dashboard?

Following an initial ideation phase exploring AI's potential to transform video production workflows, we assessed existing AI-driven video creation tools, identifying key differentiators, user pain points, and emerging trends to better understand their impact on the evolving landscape of digital storytelling.

By thoughtfully integrating AI-driven support, we aim to elevate the video creation workflow, delivering a powerful, intuitive, and efficient creative solution that aligns with user needs.

The interview surveys shows that the majority of creators find content creation and editing, material finding and usage, translation and subtitles, market demand and audience, technical issues, and platform limitations and sensitivity to be the primary challenges.

After a thorough study of the user's video production process and user pain points, combined with Opus Clip'needs, we determined our design will focus on three aspects: Predict Market Trends, Provide Insights in Contents, and Video Data Analysis.

The sitemap is based on the video creator's pain points and we identify the four key task flows that the final design will focus on:

1. Getting information on trending topics

2. Knowing their competitors

3. Performance Overview

4. Navigating to quick access

We started to sketch out our ideas based on the site map we created.

01 DASHBOARD LAYOUT

In the initial design ideation, we noticed that competitor content was getting more visual weight than intended. Since users approach information differently, we made adjustments to create a more balanced layout that better supports a variety of user preferences.

02 PERFORMANCE SECTION

In the initial design ideation, we noticed that competitor content was getting more visual weight than intended. Since users approach information differently, we made adjustments to create a more balanced layout that better supports a variety of user preferences.

ITERATION

Ideation

Key Interface

01 MAIN PAGE

To give users clear, actionable insights at a glance, while allowing them to explore more when needed, our design gives users a quick snapshot of key content and makes it easy to access detailed subpages.

03 COMPETITOR ANALYSIS

To help delivering actionable performance analytics tailored to empower users in optimizing their content and account strategies, we desinged features such as Account Overview with personalized optimization suggestions and AudienceInsights. The content creater can gain a clear understanding of engagement patterns and audience behavior.

04 TRENDING TOPICS

To create a more personalized experience that inspiring video content based on what people love to watch, we help users discover new ideas and see what’s trending across platforms in a way that feels engaging, and fun.

By collecting key audience interaction metrics, we visualizes trend shifts and highlights engagement patterns. With automated competitor alerts and dynamic updates, users could gain actionable insights to stay ahead of evolving content strategies.