Opus Clip
2024
AI prompt footage-to-video:
transform raw input into ready-to-share content
OpusClip, the #1 AI video clipping tool with 600M+ users, has been exploring on AI prompt-based video generation to streamline content creator’s workflow and boost user engagement. We designed a footage-to-video feature from 0 to 1, enabling content creators to seamlessly transform their footage into compelling AI-driven video.
Role
Product Designer
Team
2x Product manager
5x Designers
Impact
Our design helps the product to achieve a 63.3% feature usage rate among 10,000 users by conducting initial internal MVP testing.
User research
Learning from real creator experiences
We conducted rapid concept testing with 5 content professionals, including vlogger, digital marketer and podcaster. Then we defined the problem: How might we use AI to transform users' existing footage into compelling new videos with fresh storylines?
Design exploration
Translating research findings into potential solutions
Proposed user flow
Feature 1: Storyline generation
Feature 2: Fast keyword-based search
Usability testing
Validating design decisions with users
We created several mockups to further test usability and validate design ideas.
And modified interaction mockup for usability testing
Key findings
Design refinement
From feedback to final design
Proposed user flow
Refinement 01: Enhancing Storylines: Regenerate Storyboard & Add Clips & Trim Video
Refinement 02: Voiceover Regenerate/Edit/Delete
Retrospective
Human-centered AI design
Identifying user needs through observation, interviews, and tests helps consistently design solutions that meet user requirements. When designing with AI, it's important to focus on user scenarios and prioritize human-centric design over technical processes.
